11 E Commerce Conversion Improvement Tips

Conversion on the internet is a difficult thing and constant effort is required to improve it. There are many key things that need to be in place. Some of the major components to successful conversion come down to the design of the site and how professional, secure and easy it is to navigate. Some of the other factors are company policies and procedures. Here are some things that are a start: 1. Make it easy to contact you to reinforce confidence. Have phone numbers and other contact methods prominent. 2. Visibly show secure buttons and logos as much and as large as possible to instill secure shopping confidence. It needs to be on as many pages as possible and obvious but especially on the checkout page. 3. Use the word “secure” on the checkout button to reinforce confidence. 4. Make the checkout process as simple as possible with as few steps possible (can’t be reinforced enough). 5. Allow people to buy things without creating an account. 6. Make it clear what you do with personal information. Give a brief synopsis in checkout that you will not sell or give out their email or contact them without consent. 7. Make your shipping charges obvious and easy to find. If you offer free shipping over a certain amount make this absolutely clear. 8. On checkout, make the shipping options clear. 9. Offer as many payment options as possible. 10. Offer discounts and promote these heavily. 11. Cross sell on checkout. These are just some basic things to work toward implementing. There are many, many more things to implement some are much more complicated than others. This list is a good starting point though. Something you should try if you haven’t tried before. Go to your site and pretend you are the customer and try to buy something. Go through the entire process and see what difficulties you encounter or things you would look for. Then look at your competitors and the people at the top of the e commerce game like http://www.amazon.com/ and do the same thing and compare the process.